2020-2023 | Production Director&Editor-in-Chief | Onedot Inc.

Onedot Inc. is a startup/ joined venture company founded by BCG Consulting Group and Unicharm Corporation. Babily (ベイビリー / 贝贝粒) is the first media brand launched by Onedot Inc. and has since grown into the largest parenting-focused social media platform in China, with a following of over 10 million users across various social media channels.

Leveraging its accumulated experience in the Chinese market, Onedot Inc. launched LadyX, a social media account dedicated to sharing fem-care information from Japan to audiences in China. Officially initiated in April 2021 as a joint project between Onedot Inc. and Daiko Advertising Inc., LadyX quickly gained traction, surpassing 2 million followers across three major social media platforms by the end of October 2021.

* Due to internal organizational changes, the LadyX account was officially closed and merged with another account in April 2023.

Position 1: Production Director/ Editor-in-Chief of LadyX

Sep. 2020- Mar. 2023

/ Editor-in-Chief: Work closely with Shanghai team to obtain the insights of current/potential fans and create editorial content, as well as developing network in Japan.

/ Production Director: Set up a production line which meets a certain quality to create 12+ video contents and 8 article contents monthly.

Cross-platform Content Creation

​​​​​​LadyX introduces the latest beauty and wellness must-knows from Japan to China.

We design contents for different social media platforms, and have gained 1.8m fans on TikTok as the main platform, 197k fans on Weibo and 5k fans on Red Book within 10 months.

The success led to a Joint-Venture

The success of LadyX helps out client setup a business basis in China, and a joint-venture company with Onedot. Inc was founded in September, 2021 to develop business in China.

Click here to see Press Release.

Position 2: Video Producer / Creative Director / Website Director of Babily

/ Coordinate with the team in Shanghai to obtain insights of target followers and create video content.

/ Art&Creative Direction.

/ Collaborate with production firms/freelancers to ensure production quality.

/ Create tied-up videos from planning to implementation.

Case 1 / Special Campaign Video

2020 Valentine's Day Special Video. A Valentine's Day story through a new mother's eyes.

- Planner/ Director

- Art Directing

Released on Feb. 14 2020

Case 2 / Serial Video for all stages of Parenting

Childcare of early stages, self-care for mothers-to-be and mothers, early education for toddlers and so on.